Hi — I’m Chris Kelleher, founder of Blue Stuff, software engineer by trade, and lifelong believer in creativity, community, and doing things with purpose.

I started BlueStuff.store because I wanted a yellow t-shirt for the last “No Kings” protest — something bold, inspired, and designed to mean something. That idea grew into Blue Stuff: a place where comfort and bold style meet authenticity. Now every Blue Crew member can find gear for their next outing that stands for what they believe in.

All our designs are unique and custom-made — never copied, never mass-produced. We pay creators and artists fairly for their work, because independent art matters.

And one thing’s for sure: you’ll never find MAGA merchandise here. As a supporter of Democratic and social-justice causes, we donate 17.76% of our net proceeds to the ACLU. We believe fashion should express not just who you are — but what you stand for.

Thanks for supporting independent creators and for wearing your values with pride.

— Chris K.